After Sonam Kapoor, Sunny Leone and Salman Khan launched their own applications, the latest to join the bandwagon is ace choreographer turned director Remo D'Souza. Remo's main intention is to connect with his fans and encourage and motivate aspiring singers and dancers and to help them out to pursue their inner talents.

According to a source, Remo said, "There's plenty of untapped talent across the country and not all aspirants can come to Mumbai and struggle. So, these people can upload their videos and if I feel they have the potential, I may ask them to assist me or even cast them in my film." He also said, "I judge a few reality shows, but that gives me limited access to talented people. With this, my fans can interact with me directly and will also get access to exclusive content that I upload."

Chief Executive Officer of Escapex Sephi Shapira has designed the app and was quoted saying that connecting directly with the audience becomes a bit difficult for film personalities and such apps help them to get a bit closer to their audience and their mission is to create healthy and needful content.