(Cover) - EN Star Style - Alexa Chung says she hopes shes as cool as sneaker brand Superga when shes 100.

The 27-year-old model and television presenter is celebrated for her kooky dress sense, and regularly tops the best-dressed lists of iconic fashion magazines. In January of this year she was announced as the face of Italian sneaker brand Superga, in a campaign to mark their 100th anniversary.

The beautiful British star is a Superga fan, and has leant her effortlessly cool style to model for the brand for their centennial year.

"I'm a fan of Superga because like anything I love that they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!" she told Vogue TV.

Simon Bamber, chief executive officer of GLindverst, which owns the rights for Superga in the UK, says Alexa was the perfect choice for the face of the brand. The kooky star was signed to the label in the hope that she would give the Italian footwear a stronger presence in the UK.

We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," he said. (C) Cover Media