Post the trailer launch of 'Tevar' it was reported that how Arjun Kapoor was creatively involved in the trailer making of the film.

And now the actor has added one more feather to his hat. Arjun has turned a marketeer for the film as well.

The actor is taking keen interest in working on posters, trailers and few other aspects of the film. He is also having brain storming sessions with his team for promoting the film in a better way.

Says a source, "Very few know that Arjun had worked on the marketing of his dad's production 'Wanted' which redefined the way films were marketed in Bollywood and was the production house's best marketed film. He is now working and brainstorming on some great novel ideas for Tevar that are fresh, young and out-of-the-box. He has decided to take a break until the film releases and entirely concentrate and personally look into the marketing and promotions of the film. Arjun also doesn't want to miss out on the experience of being creatively involved in the project, including the conversations and discussions at the post production stage."

A spokesperson from the production house says, "We are extremely happy that Arjun has been actively involved in the marketing campaign. We had amazing response to the trailer which was launched with big fanfare. There are a lot of things which have been planned for the film, we are working together towards it."