They say success changes people and that could be the case with Bollywood's current reigning beauty Deepika Padukone.

After having back to back hits and bagging all Best Actress awards last year, looks like the actress is getting pricey.

According to sources, Deepika has been turning down many Bollywood biggies which has upset them.

It is said that since Deepika was unhappy about not being given enough importance in Rajinikanth starrer 'Kochadaiiyaan', the actress did not participate in any promotional activities. And this has not gone well with Rajinikanth.

Also, Deepika refused to work with Salman Khan in Sooraj Barjatya's 'Prem Ratan Dhan Payo', after which she also refused an item number in the Superstars upcoming film 'Kick'.

And if that was not all, we also hear that Deepika refused Karan Johar's ambitious project 'Shuddhi' and chose Sanjay Leela Bhansali's 'Bajirao Mastani' opposite Ranveer Singh instead.

All these things have gone against the actress as Salman, Rajnikanth and KJo, all seem to be irked with her.

Well it seems that either Deepika has indeed become very pricey or these are just basic career choices she is making.