September 20, 2010 (Sampurn Wire): Superstar Rajnikanth starrer Enthiran has been setting the biggest records on every panorama now. The film's music ranked No.1 in I-tunes chart and the music in all three versions has been doing well. With Sun Pictures making official announcements on film's release date (October 1, 2010), the booking plans have already opened at several theatres in overseas. According to the official reports, the film has made a record breaking history in US theatres as tickets for all the three versions were sold out within few minutes after booking plans opened.

The US rights was acquired by FICUS Movies, a U.S. based production house has acquired the rights of both Tamil and Telugu version for a whooping amount of nearly Rs.35 Crores.

According to the trade reports, the producers are likely to take a cakewalk with a wholesome profit prior to the release of film on October 1. Rumors are that until now Sun Pictures has sold out approximately for Rs.202 Crores and will reach an extremum of Rs.240 Crores.

Venus is reported to have acquired the Hindi rights have a big sum of Rs.50 Crores.

Meanwhile, the entire team of Sun Network is vigorously promoting the film by featuring cover stories in all its print network and teasers in satellite channels.

'Enthiran' will be India's first sci-fi thriller based on 'Robot' and has been produced at the cost of Rs.130 Crores.

The producers have also set up a special team to be vigilant over curbing down the piracy videos.

-- R. Richard Mahesh / Sampurn Wire