After Akshay Kumar was dropped from the Thumbs Up advertisement, the makers of Coco Cola signed Salman Khan to endorse the drink. Though the company was associated with Akshay for almost a decade, they still decided to replace him.

Now, Salman has been replaced by Hrithik Roshan as Mountain Dew's new celebrity face after the firm ended its deal with the 'Dabangg' star.

The makers of Mountain Dew, that is Pepsico think that Hrithik truely reflects the daring, bold and fearless persona of the brand and its consumers.

This happens to be Hrithik's latest endorsement after Hero, Acer, iBall, etc. Last year he also signed a huge deal with Rado, the Swiss watch brand.

Currently, on the Bollywood front Hrithik is busy wrapping up the shooting of 'Krrish 3' and will soon start work on the remake of 'Knight and Day'.