(Cover) - EN Showbiz - Jessica Simpson won't be "fixating on inches" as she loses her baby weight.

The singer-turned-designer gave birth to 9lbs. 13oz. daughter Maxwell Drew on May 1. During her pregnancy much was made of Jessica's large baby bump and now her daughter has been born she's ready to tone up.

The star is a spokesperson for Weight Watchers and is following the company's program as she attempts to drop her pregnancy weight.

"There's not a goal weight I just want to feel normal and fixate on inches," she explained to People magazine.

"I really want to set small goals, so I'm constantly reaching goals and not looking at something so far ahead."

The 31-year-old explained Weight Watchers appeals to her as it is all about being healthy. Although she is keen to lose weight she wants to do so in the right way, having tried several other plans in the past.

"I think anybody who's gone through a pregnancy, after they have the baby, it's like, 'I need to do something about this,'" she said.

"For me, I really want to do something that is a lifestyle, because in the past, I've been known to yo-yo diet.

"I was like, 'I'm going to enjoy my pregnancy,' and I did. I ate very healthy, but I did indulge some of my cravings and that's OK because I know I can work it off now." (C) Cover Media