It has been a regular practice with Movie Artists Association of Telugu film industry where the costumes and properties used by film stars are auctioned. The funds raised through this auction will be donated to the well being of poor artists in film industry. It has earlier happened with the films like Adurs, Magadheera and Simha. Now the producers have followed the same practice for the film 'Brindavanam'. Murali Mohan, President of Movie Artistes Association said that the practice will continue in mere future with the films. Speaking about the controversies that are provoked in certain websites that the association is misusing the funds, Murali Mohan has warned such portals saying that they aren't so cheap to utilize the amount and legal actions will be taken against them, if such issues continue to appear. Producer Dil Raju has promised of donating Rs.1Lakh for all the movies he produces. The others present for the auction were Siva Krishna, Uttej, Hema, Kadambari Kiran and Manik.