Aamir Khan's better-half, Kiran Rao, has very well learnt the art of marketing from her spouse. After Aamir proved himself as a 'Marketing Guru', she is certainly following the master. Kiran is currently on a promotion spree for Aamir's next production 'Delhi Belly' that stars his nephew Imran Khan. Producer-Director Kiran Rao is pitching the hit track 'DK Bose' as the youth anthem and is promoting the film completely on that.

Kiran Rao recently hosted a party to celebrate the same song's success, whereas there have been many hit music albums in the past; no one celebrated its success before the film's release. The idea of celebrating the success, is the brain child of Aamir Khan to garner publicity and Kiran being the dutiful wife is certainly carrying forward the mantle.

Though, 'DK Bose' has been listed as a hit, the review from the audience still remains divided over the same. It remains to be seen how this publicity proves successful for the film, post its release.