Sagar theatre, last Friday, was awash with posters of the latest Ajai Rao-Nidhi Subbaiah starrer 'Krishnan Marriage Story'. However, what set them apart was the presence of director Nuthan Umesh on the posters and cut-outs.

Normally, the lead pair and other actors are displayed on the hoardings and cut-outs. Such was the confidence in Umesh that he found a place, sometimes even dwarfing others, in the cut-outs and posters. The producers have been so confident that they released the film only in urban centers and district headquarters in the first week.

With reports coming in that the film is getting a good response, they have now decided to release it in taluk centres and smaller areas. Smart marketing, eh?