Mahesh Babu has been made the brand ambassador for Thumbs Up in Andhra Pradesh region.

And the brand witnessed huge growth over the years ever since the star took up the campaign in Andhra Pradesh.

Seeing his growing popularity in the youth across the southern region and his position as 5th Most Desirable Men in India, the cola brand has decided to use him as the National brand ambassador replacing Bollywood hunk Akshay Kumar.

Starting this Sunday, Mahesh Babu`s commercial for Thumbs Up would be aired on all the TV channels - regional and national - in India and a nationwide print and outdoor campaign too.

Mahesh Babu is the leading actor in Tollywod and he is the first star from Telugu movies to endorse a product nationally. Perhaps, doing a Bollywood film should be his next step.