NEWS

Mariah Carey launches remix' perfume

15th June 2011

(Cover) - EN Star Style - Mariah Carey will launch a limited edition trio of scents this July to accompany her popular fragrance collection Lollipop Bling.

The singer has created the new set by reworking the successful 2010 product with sweet notes of jelly beans and macaroons.

The three new fragrances are named Inseparable, Never Forget You and Vision Of Love after Mariah's hit songs.

Titled Lollipop Splash The Remix, the fragrance is aiming to show that scents can be playful and fun rather than a serious affair.

Like the star's other beauty products, they have been developed in collaboration with Elizabeth Arden and three top perfumers.

The trio features mainly sweet and fruity notes, including raspberry, mango and pear, as well as the sugary scents of "gourmet jelly bean" and "French macaroon".

"Mariah is always reinterpreting and mixing her music, keeping her brand relevant," Marcy Fisher, a marketing vice president at Elizabeth Arden told American publication WWD. "She wanted to have the same effect with her fragrances, so she decided with this project to approach it from that perspective."

The set is debuting in July 2011. (C) Cover Media

Tags: