August 20, 2010 (Sampurn Wire): Apple Bottoms, the brand founded by multi-platinum recording artist Nelly, created the line to have a good time and 'set free' the natural curves of a woman's body so to speak. Miss Apple Bottoms USA 2011 therefore would be a celebration of the woman who best represents the brand name and its inherent philosophy.

There would be a panel of judges who would select a total of 14 semi-finalists from the online entries. The judges will choose the contestants based on their style, look, appeal, and their fit with the brand's lifestyle. For those who are not chosen for the semi-finals, they will have another chance to compete once again. The "Wild Card Semi-finalist," will provide the contestants with a 15th spot, and will be chosen based on an online video that is created and posted to the search site.

Each and every of the Semi-finalists will be provided with her own profile page. On the profile pages the visitors will be able to see the video bios, look at the pictures of the semi-finalists, and also get to read about their interests. Online votes will also choose the top four finalists.

The top four finalists will receive an Apple Bottoms wardrobe, and a collection of several exhilarating Apple Bottoms lifestyle products. The enthusiasm will continue after all the four finalists will be flown to the magical Las Vegas at the time of the Magic Apparel Show in the month of February next year. This is the time when, the four would get to meet up with Nelly. And the winner would be declared that day itself.

--Sampurn Wire