Priyanka Chopra adds another feather in her hat and this time, she becomes health conscious. Colgate has signed former Miss World and Bollywood actress as their brand ambassador. 

Priyanka commented, "In today's world, given the kind of lifestyle we all lead, taking care of all aspects of our health has become very important.  A critical part within that, which is often ignored, is oral care. That's where Colgate steps in with its new 'Active Salt' toothpaste filled with the goodness of Neem.  With this new launch, they've made it simple and easy to take care of your teeth and gums.  It’s a winning combination of a trusted expert such as Colgate and natural, trusted ingredients such as Neem which make the Active Salt Neem toothpaste product the right choice for your everyday oral care needs."

Colgate-Palmolive has recently launched a toothpaste to address the inflammatory gum problem of pyorrhea. Containing salt and neem, the toothpaste challenges to keep Pyorrhea away.