(Cover) - EN Showbiz - Red Hot Chili Peppers' new promo is "simple and iconic" according to the director.
The American rock band are due to release their new album I'm with You later this year, their first offering since 2006's Stadium Arcadium.
The first single from the record is called The Adventures of Rain Dance Maggie and the band comprising singer Anthony Kiedis, bassist Flea, drummer Chad Smith and guitarist Josh Klinghoffer are releasing the accompanying promo to the track tomorrow.
The group opted not to go with the video they shot with hip hop star Kreayshawn and instead will release the second version they shot in late July with director Marc Klasfeld.
Marc, who is best known for helming Katy Perry's Last Friday Night (T.G.I.F.), said that the idea for the new video came from a legendary band before them.
"[Anthony Kiedis and I] were actually looking at the Beatles' Get Back rooftop video and we decided that, 'Hey, how cool would it be to do something like this?'
"And do it in Southern California and shoot it at a magic hour and get that warm glow and make something iconic like that for such an iconic band ... My whole thing was like, 'I just wanna shoot film. I just want to shoot this on film, and I want this to look great, and I know nobody shoots film anymore,' but I was like, 'That's what's gonna make this so special,'" he told MTV.
"There was definitely something about being simple and iconic, and I know people throw around those terms constantly, but we really did it and we really stayed true to that, and I think the results are in the video."
The highly-anticipated video sees the band on a rooftop overlooking Venice Beach. Marc says despite the calm vibe of the promo, there was a certain amount of fear while shooting it.
"We were a little bit worried because off to the side of the roof there's no safety net," he explained.
"We found the location at the last minute, because it had such incredible views, but on the edges of the location, you fall and you die, basically. So we were a little bit worried about them just going too far ... but they're just pros. They've done it a million times and they kind of got the boundaries of it all and did it. " (C) Cover Media