Bollywood heavyweight Salman Khan who is the producer of 'Hero' starring Sooraj Pancholi and Athiya Shetty has come up with a very smart and unique idea of promoting the film.

Salman has promised his fans that he will personally sign their tickets after they watch the film in theatres. The actor has asked his fans to send him the movie tickets by post and that he will sign the first 100 tickets and post them back to them.

"Watch 'Hero'. Send me your ticket. I will sign 100 tickets. One of them could be yours. Send your ticket(s) to PO Box 9808 Bandra (w) post office, Mumbai 4000050. Apna naam,  address aur twitter handle bhi likhna (Mention your name, address and twitter handle)." posted Salman on his twitter handle.

Hmm, we must agree, indeed a very smart and unique idea Salman.