December 15, 2010 (Showbiz PR Wire): Star DEN, a joint venture between Star India Pvt Ltd and DEN, one of India's leading cable companies, announced that it has entered into a distribution agreement with New Delhi Television Limited (NDTV) for four of its channels across various distribution platforms.
As part of the agreement, Star DEN will handle distribution of NDTV 24x7 - English news channel, NDTV Profit - a 24-hour business channel, NDTV India - Hindi news channel and NDTV Good Times - India's first lifestyle channel.
Commenting on the distribution deal, Gurjeev Singh Kapoor, CEO of Star DEN stated: Its great news for all of us as our partnership marks the coming together of two powerhouses. The viewers shall be enthralled to get better quality programming. We welcome NDTV as a part of our family and are sure that this association shall achieve many milestones.
We are delighted to partner with Star DEN, to further strengthen the reach and relevance of NDTV. Our agreement further consolidates the leadership position of NDTV 24X7, NDTV Profit, NDTV India and NDTV Good Times across multiple platforms in the country and provides viewers with increased access to content anywhere and anytime, said K V L Narayan Rao, Group CEO and Executive Director, NDTV.
Star DEN currently distributes 30 channels to over 100 million homes spread across India and is one of India's most popular bouquets of channels in all genres. Its bouquet includes many top notch channels. Prior to this, NDTV channels were being distributed by TheOneAlliance, a brand of MSM Discovery Pvt Ltd.
About Star DEN
STARDEN is 50:50 joint venture between STAR India Pvt Ltd and DEN to create a platform for distributing television channels in India via all fixed networks including cable, DTH, IPTV, HITS and MMDS.
STARDEN is an exclusive distributor for several television channels In India, Nepal and Bhutan. The STARDEN bouquet currently includes Star Plus, Star One, Star Gold, STAR Movies, STAR World, Vijay Tv, Star Utsav, Star News, STAR Ananda, STAR Majha, STAR Pravah, Star Jalsa, Channel [V], National Geographic Channel, Fox History & Entertainment, Fox Crime, FX, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music, Nat Geo HD, Baby Tv, Times Now, Zoom, The MGM Channel, Asianet, Asianet Plus, Sitara, Suvarna and Star CJ Alive. Star Den also seeks to expand bouquet offerings by including other channels partners for distribution.
About NDTV
New Delhi Television is, and has been for the last 21 years, a pioneer in Indias news television. It is today, the most watched and the most respected news network of India. From the path-breaking The World This Week (nominated as one of Indias 5 best television programs since independence), to first private news on Doordarshan The News Tonight, to producing Indias first 24-hour news channel Star News, NDTV has been in the forefront of every single news revolution. Its three news channels NDTV 24/7, NDTV India, and NDTV Profit continue to raise the standards of journalism with its innovative programming and uncompromising integrity.
Contemporary and slick the channels targets the global Indian with news that is credible, true and fast. NDTV 24x7 is the only English News Channel from India which is beamed in UK, USA, Canada, South Africa, Middle East , Australia, New Zealand, Mauritius and most of the SAARC Countries to reach out to the Indian Diaspora.
In 2007 the company launched NDTV Good Times, an up-market lifestyle channel for the global urban Indian. NDTV extended its canvas by going local with the launch of city specific English news channel in Chennai- NDTV Hindu in May 2009.
NDTV has 23 offices and studios across the country and hosts India's most modern and sophisticated production, newsgathering and archiving facilities; award winning production and creative team.
Media Contact: Malika Bhavnani, CMCG India Pvt. Ltd.
malika.bhavnani@cmcgindia.com | (91-22) 24450991/2/3, (91) 9820496099
-- Showbiz PR Wire