(Cover) - EN Star Style - Tom Brady has signed a multiyear deal with clothing company Under Armour.

The American football star plays for the New England Patriots, and is married to Brazilian supermodel Gisele Bndchen. Tom has shot promotional photographs for the brand which is associated with sportswear - and will don items from the brand while he is training. He will also be the first to show off a new type of cleat created by the firm.

Tom Brady represents a lot of what Under Armour is all about," Kevin Plank, founder and CEO of Under Armour, said in a statement. "He's humble and hungry and continues to be focused on winning and getting better every single day.

Toms campaign shots will feature in stores and in magazines from January, and he will star in television commercials hitting screens at a later date.

The star has said he is happy to team up with the label as he shares its ethos.

In the first publicity shot of Tom made public, he is seen wearing a blue Under Armour Green long-sleeved T-shirt which his hands in his pockets.

Under Armour is best known for creating garments to be worn under sports uniforms which soak up moisture, leaving the body dry. (C) Cover Media