Tension mounts for the makers of 'Loveratri' as Vishwa Hindu Parishad (VHP) today said it will not allow screening of Salman Khan Films' upcoming movie as its name distorts the meaning of a Hindu festival. "We will not allow its exhibition in cinema halls in the country. We don't want the sentiments of Hindus to be hurt," VHP's international working president Alok Kumar said.

He continued keeping his point by saying, "The film is set against the backdrop of Navratri, a Hindu festival, and the name distorts its meaning." Navratri is a nine-night festival to worship nine avatars of Goddess Durga. The festival is marked with great anticipation across various parts of the country and especially in Gujarat.

Salman Khan is bankrolling the film under his own production venture SKF banner and launching his brother-in-law Aayush Sharma in "Loveratri". The 'Kick' actor took to Twitter in December last year to make the announcement of the project, which will be the fifth film under his banner.

Directed by debutant director Abhiraj Minawala, who has served as assistant director for movie 'Sultan' and 'Fan'. The film will have another debutant Warina Hussain opposite Aayush. It will be interesting to see whether the makers will alter the name of the title by not making a communal controversy.