December 16, 2010 (Sampurn Wire): Aishwarya Rai has come a long way from the time she used to endorse a television company in the 90s, and with time the lady has only made it bigger from winning the Miss World in 1994 to become a huge success in the film industry. Rai-Bachchan has also become one of the main faces of Indian film industry in Hollywood. But this timeless beauty has always been in harmony with time.

Once again Aishwarya Rai proved it when she walked down the ramp in a Gauri and Nainika Karan designed blue gown at Taj Palace hotel for the promotion of Longines Dolce Vita watch collection. At the launch party of the watches Mrs. Rai Bachchan shared her experience of shooting a commercial for the brand in Rome along with Kate Winslet and Chi Ling Lin.

The Durbar Hall of the Taj Palace was transformed into the Roma of 60s that came out of Fredrico Fellinis films. The ambience was perfect as Italian jazz numbers were performed and two dancers took the stage during the event too.

Ten watches that were showcased at the launch party of Longines Dolce Vita, had their price from Rs.95,000 to that of Rs. 2.6 lakh. While Aishwarya flaunted the gown in rich blue the other models were clad in rich hues like burgundy, wine red, dark shades of green, black and white.

-- Sampurn Wire