It seems like the new generation is raking big bucks from their advertisements and endorsements.

After Ram Charan Teja’s Rs 2-crore deal with a mobile network, it’s Allu Arjun’s turn to also sign a Rs 2-crore deal to promote a toothpaste brand. The company was looking for a “youth icon” to endorse their brand, so the actor shot the campaign at the end of January.

“He was receiving offers but was looking for a premium brand, and this one is apt for his energetic personality. More than the money, it was the spirited concept that attracted him as it connects with the youth,” says a source close to the star.

“We declined to promote it in Tamil Nadu so they are looking for another actor. However, we wanted to tap Bunny’s growing fan base in Kerala and Bengaluru, so we agreed to those two versions as well,” adds the source.

The peppy commercial, which harps about the “power of fresh breath”, will shortly go on air in the three regions.