That Allu Arjun's films, dubbed in Malayalam, regularly become huge revenue earners, is known to all. The latest is that an event management company has decided to cash in on the actor's fame in Kerala.

The Arya and Badrinath actor has been roped in by King Events to inaugurate the refurbished showroom of Emmanuval Silks in Kottayam on 25th March.

It is expected that the function would be a grand one and a large number of fans would throng the venue to have a glimpse of the popular actor.

It is to be noted that the same garment store had earlier brought Bollywood badshah Shah Rukh Khan to open their Kochi showroom. Meanwhile, it is planning to Katrina Kaif and Kareena Kapoor, the two top heroines of Hindi industry, on to walk the ramp later.