September 2, 2010 (Sampurn Wire): Brian Atwood has recently announced that he has entered into an elite agreement of licensing with the famous Jones Apparel Group, Inc.

Atwood will soon collaborate with the company in order to make, manufacture, market and even distribute B Brian Atwood. Now, B Brian Atwood happens to be completely new footwear and an accessory line that will be the current counterpart to extremely elegant luxury shoe business of Brian Atwood.

This new range of B Brian Atwood will be marketed and sold in superior department stores and in several specialty retailers. The preliminary launch is planned to commence in the fall next year. This would be followed by the launches of B Brian Atwood handbags as well as jewelry.

These are supposed to be launched in the year 2012. The preliminary terms of the agreement are slated for a period of five years and there is also a provision for an additional renewal.

Brian Atwood said that every time he thought about an associate a partner who would assist him to build a brand, Jones was an understandable choice. He further adds that he is looking forward to design artistic high quality, suave footwear for a bigger audience through a new fangled, modern line.

Richard Dickson, CEO of Branded Businesses at the Jones Apparel Group proclaimed that the company was overwhelmed to have Brian on board.

-- Sampurn Wire