Aditya Chopra has been taking keen interest in the marketing of YRF's upcoming film 'Daawat-E-Ishq'. 

He has been having close door meetings with Aditya Roy Kapur and Parineeti Chopra on a unique marketing idea.

The Chopra scion has been personally looking into the details and both Aditya and Parineeti have been visiting his office at all odd hours but no one is aware about what they have been discussing.

Even though Aditya Chopra has an efficient team in place to look after the promotions and publicity of his films, he is personally taking interest in the promotion of 'Daawat-E-Ishq'.

Aditya Chopra wants to announce the plan just before the film's release, which is why he also shifted the release of the film to weave this plan through.