Telugu cinema has improvised a lot in terms of technical departments. Naturally, this is one and only film industry in India that has more production values with big money involved in every project. But now the producers and filmmakers are drawing themselves for better profits by cutting down the production values. Ram Gopal Varma has created track record of completing his next movie within 4 days using the Digital Canon cameras while Siddarth's upcoming film '180', 'LBW', 'Katha Screenplay Darsakatvam Appalraju' (again directed by Ram Gopal Varma) are shot with Red One Digital Camera. Instead of converting digital prints into physical prints, the filmmakers and producers are planning to release the movie in theatres equipped with UFO or QUBE so as to save the money that will approximately cost Rs. 70, OOO per print conversion.