NEWS

Kareena to design signature 'Bebo' denim line

10th July 2013

Effortlessly shifting from high-street fashion to urban chic, Kareena Kapoor who has always received a thumps-up from fashion critics on home turf, has caught the eye of an international couture brand. They have approached the actress to design a signature line of denims.

If sources are to be believed, Bollywood's numero uno actress will design a signature denim collection for the brand that will be called 'Bebo'.

A fashion icon in the truest sense, Kareena recently took her brand value to an all-new high as she shared her health and beauty secrets in a tell-it-all book that went on to become a best seller.

Within the country too, Kareena is fast emerging as the face of advertisement. Not to forget, she is the most popular face in the brand circuit, not just in comparison to her contemporaries but beating the likes of some of the most prominent names on television.

The highest paid brand endorser lends her face and brand name to a whopping 22 brands - a feat no other actor/actress or sportsperson has managed to achieve and if all goes as planned, the diva will have her signature denim line in some of the biggest stores abroad.

Says a source, "Kareena Kapoor was approached by the brand as her appearances have several impressions. Whenever Kareena has associated herself with a fashion or health initiative, it has always gone on to be very successful. Apart from that she is always impeccably dressed and has international appeal; qualities that the brand is looking for."

Tags: Kareena Kapoor Khan,