With back to back superhits, 'Sonu Ke Titu Ki Sweety' and 'Luka Chuppi', none can refute the fact that Kartik Aaryan is tinsel town's current favourite. The young star is not just a hot property for the filmmakers but he has also become the most sought-after celebrity in the brand world.

Kartik's enigmatic screen presence and his great popularity among the masses has made the actor already bag several endorsement deals for popular brands in India. And now he is roped in as the face of the popular international sportswear brand Hummel. The Denmark based sportswear brand has signed him as their brand ambassador in India.

The brand was looking for a celebrity who was not just popular amongst the youth but also resonated the brand's ethos and passion, and the hot sensation of showbiz fits the bill perfectly.

Speaking about the association with hummel, Kartik said, "I am super excited to represent hummel in India. hummel appeals to my style sensibilities, it is bold, youthful and stylish and I am looking forward to flaunting the cool chevrons."

Hummel India director Soumava Naskar said, "We are very happy to be associated with one of the most talented stars in Bollywood. He has made his own mark via sheer hard work and talent. His persona perfectly resonates with the cheerful hummel approach of inclusiveness."

Hummel is all set to launch its physical stores across India and will be available via major e-commerce portals.