(Cover) - EN Star Style - Kim Kardashian says she always has full control when collaborating on fashion collections.

The 30-year-old beautys elegant style and immaculate appearance make her one of Americas hottest style icons.

Her latest venture has been into the world of watches, as she launched her Signature Watch Collection this week.

The gorgeous fashionista insists she isnt interested in simply attaching her names to products though, and instead makes sure she gets involved in the design process.

"I'm really involved," she told ET. "In any project I take on I make sure that I have full control of the design process to everything - from start to finish."

Kim wanted to enter the realm of watch design after spotting a gap in the market. The stylish beauty felt there werent enough original designs available, notably for people with smaller budgets.

I have a huge watch collection at home myself, and I wanted stuff that I hadn't seen before," she explained. "I wanted, you know, people to have affordable, really cool watches."

Prices in the elegant range start at $249.00. (C) Cover Media