50,086,633. This is the number of hits 'Why this kolaveri di...', a song from Dhanush's upcoming movie 3, generated on popular video sharing website till Monday evening.

And this comes when just three more days are left for the release of the movie, which is set to hit the screens in Tamil and Telugu on Friday. Dhanush, director Aishwarya R Dhanush and music composer Anirudh are happy with this development.

Sony Music Entertainment India and Middle East president Sridhar Subramaniam said, 'The 50 lakh mark is phenomenal. This shows the reach of social networking sites. Credit goes to Dhanush, Anirudh and everyone concerned.'

According to Dhanush, 'I am happy that the song is being enjoyed all over the world. I am now eagerly expecting for the release of the movie this weekend. Everything is in the hands of audience and let's see what they are going do decide.'