September 6, 2010 (Sampurn Wire): In a thrilling turn of events Fashion And You (FNY) that happens to be India's leading, by invitation shopping club present online, has announced their collaboration as 'Official Online Retail Partner' with the famous Lakme Fashion Week (LFW) for the approaching seasons.

Pear Uppal, CEO, Fashion And You, said that her organization is thrilled and pleased to be associated with LFW. FNY's endeavor through this partnership of two years with Lakme Fashion Week is simply to tap the potential that the Internet based medium presents to the trade of fashion in India.

She further added that FNY have pioneered a shopping revolution in the country and the collaboration with LFW, simply expands the whole deal.

Fashion And You ceaselessly aims to partner with several other premier brands, offering them a dominant selling opportunity on the Internet by enabling them to shift their merchandise in a confidential selling environment while at the same time, aspiring to make the members treat with some of the best of brands brought to them at the elite Member's only prices.

This particular affiliation with LFW will mostly be defined by the impressive introduction of the two retail lines called 'Launch My Line' and 'LFW Pret Collection' from the Generation Next and Established Designers categories respectively, on FNY.

-- Sampurn Wire