With the inspired character of 'Raktha Charithra', Maddelacheruvu Suri shot to death recently; it has become a sensational promotion for the film. Of course, the news channels aren't leaving out the tracks from 'Raktha Charithra' as they have been persistently using the song 'Kathulatho Savasam' as the background score for the footages of dead Suri's images. The filmmaker has termed such scenarios as a thing to be ashamed off. He feels such things are really shocking and news channels must stop going ahead with such cheap publicities. Ram Gopal Varma's 'Raktha Charithra' was based on the inevitable gang war between Parithala Ravi and Maddelacheruvu Suri. The climax of second part has Maddelacheruvu Suri assassinating Parithala Ravi avenging for the death of his family members.