Style diva Sonam Kapoor and her younger sister Rhea Kapoor have a long story to tell on their branding and fashion relationship. Upcoming brand title as 'Rheason' will not be a high fashion brand but a high street brand, accessible and affordable for all town girls.

Rhea’s comment on the title, "Our brand is called Rheason, a combination of Rhea and Sonam, phonetically pronounced reason. It's a high street fashion brand meant for real Indian girls."

When interviewed Rhea upon price and genre of the clothes, she states about price starting at Rs. 400 and will rise up to Rs. 4000 and kind of clothes varying in Indo-Western and separates which meant individual pieces of skirts, T-shirts, tops and sweatshirts.

Sonam adds that she wanted to make it fashionable for real girls, but also make it affordably glamourous. But besides being inspirational, it should also be something that every girl should want to wear and feel comfortable and beautiful wearing.