(Cover) - EN Star Style - Rumer Willis is now the new face of Badgley Mischka.

The well-known daughter of Hollywood actors Bruce Willis and Demi Moore will feature in the brands spring advertisement campaign and don their high-end fashion garments.

The 22-year-old will also model the contemporary Mark + James label, as well as footwear, handbags and swimwear.

The company said the brunette has been chosen to front the company because of her sharp and interesting dress sense.

"We adore Rumer, she is glamorous, youthful and fun," designers Mark Badgley and James Mischka they said in a statement. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection."

Rumer is set to appear on television screens for the brand in March 2011 and also in style and fashion magazines across the world.

The glamorous star will be the next in a long line of celebrities to pose for the company, which has also featured Mary-Kate and Ashley Olsen in its advertising history. (C) Cover Media