Salman Khan was announced as the brand ambassador of traveling site 'Yatra.com' on Monday in Mumbai. Yatra had announced their collaboration with the star a few days before the official event took place.

Not just has the actor turned brand ambassaor for the brand, but this new role has turned Chulbul Pandey into an investor too.

"You know me as Chulbul Pandey, you know me as Bodyguard Lovely Singh.....And now you'll know me as Mr. Yatra. I have embarked on a new journey with Yatra.com. Be it, flights, holidays, hotels or trains..rest assured you'll get the best deals! Yeh meri commitment hai", said Salman.

As part of the endeavour, Yatra.com will contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO.

Looks like Sallu Bhai has bagged a good deal with this one!