One film people have not stopped talking about since its release is 'October'. Whether it's Varun Dhawan's stellar performance or Shoojit Sircar's unusual take on today's Idea of Love.

While the film did open to a warm response on Friday, what is interesting to see is that it's been steadily growing since then.

After a good weekend, all eyes were on how it performs on weekdays and the fact is there is just no stopping for the film at the Box office. It's held very strongly on Monday and Tuesday and the trends suggest it only growing stronger with word of mouth. 

With the collections being steadily in the range of 2.7-3 cr. on weekdays there seems to be no stopping for this gem. Films like October prove that even now - 'Content is the true King'