Known as “A man of social consciousness”, Vivek has truly lived up to his image.

The actor has ventured into a mass campaign christened “Green Kalam Project” aimed at saving the planet. Under the able guidance of Dr.A.P.J.Abdul Kalam he has already planted more than 13, 00,000 (Thirteen lakhs) trees in a span of less than three months.

On this remarkable feat, the actor who is known for his rib tickling comedy blended with plenty of social messages says, "Though I was given a target of 10, 00,000(Ten lakhs) by Shri Abdul Kalam ji we were able to achieve this feat principally and practically only with the awareness and cooperation of the public, the school children and administrations in particular…"

After creating waves with his performance in ‘Murratu Kalai’, Vivek says it gives him true joy to have a successful professional and social image. 

Hats off to Vivek, for there are very few people who manage to think of the greater good in spite of being so successful.