The mixed response (or poor showing, according to a set of critics) to his recent film 'Badrinath' has not dampened the spirit of Allu Arjun, the hot and happening actor of Tollywood.

The star is ready for his next and if sources are to be believed, the project will be'Trivikram'. It is said that the movie will be made as a full-length entertainer targeted at the mass audience.

Danaiah, who had earlier produced Allu Arjun's blockbuster, 'Desamuduru', will produce the yet-to-be-titled film. Says Allu Arjun, "An announcement, on my next movie, will be made soon. Life has changed after marriage and I am enjoying it."