January 26, 2011 (Sampurn Wire): Now we all know about Indias leading television network Zee TV, dont we? Be it the saas bahu soaps or the singing and dancing reality shows, all of us at some point of time have tuned into the channel.
Zee TV has become a part of millions of households in India and these days outside of India as well. The Zee TV network gets a lot of viewership from the Middle East as well. In fact, after India its the middles east that records maximum viewership.
Its news, that Zee TVs international wing, called Zee Telefilms International, is gearing up to spice up the Middle East viewing experience. The television network is introducing something called the Zee Connect which will be dedicated to the people in Middle East.
It would basically be a weekly lifestyle show. The show will be produced in Dubai itself. Shooting will be done at Mukund Cairae. It seems obvious that Zee TV is concentrating on the international market these days.
With the viewership in India, already taken care of, the television network is expanding its reach towards the other Asian countries. Few days back, it was Pakistan and Mena, who were blessed with new Zee TV launch called Beam, and this time its the Zee Connect for Middle East. So it seems that Bollywood lovers living in the Middle East and Pakistan will finally get to quench their thirst for Hindi movies and shows.
--Sampurn Wire