Spending so much on advertisements has become a trend in today's corporate world. Close on the heels of many such promotional campaigns, jewellery major Joyalukkas is currently making a television commercial with Mahesh Babu.

The highlight is that the ad is being directed by Trivikram. 'An interesting story board has been created and the director and actor are working on it. It will be no lesser to a movie in each and every aspect,' say sources.

Trivikram, who is already one of the top directors of Tollywood, has worked with Ram Charan for his Airtel ad and N.T.R. Jr. for Navarthna Oil. He seems to be thrilled about directing Mahesh for the new ad.

Mahesh is at present shooting with Venkatesh for the multi-starrer 'Seethamma Vakitlo Sirimalle Chettu'.