Twitter is coming with some really creative and innovative ideas this year as it has launched many new emojis. After the lord Ganesh emoji was a big hit, Karan Johar's 'Koffee mug' was converted into a emoji just a few days back. And now Aditya Chopra's upcoming film 'Befikre' starring Ranveer Singh and Vaani Kapoor also got an special emoji for itself. While the posters and songs of the film have already boosted the excitement, this new emoji will add some extra inches to the film's promotion.

Twitter users can now join the conversation by using the hashtags #BeBefikre, #Befikre, #UdeDilBefikre, #BefikreOn9thDec and #BefikreOn9th. As soon as users use these hashtags, the emoji will appear alongside the tweet. The emoji is designed like an Eiffel Tower of red hearts, thereby describing the Parisian way of love.

According to a leading daily "Twitter is the ignition point of our entire Befikre's marketing strategy. Its core strength of real – time is something that we really value and love to capitalise. On Befikre, we have engaged and built an audience of relevant followers in the shortest time span. When marketing our movies at YRF, we constantly strive to push the boundaries of possibilities to delight and engage the audience with our content. Befikre is the first Bollywood film to deploy the emoji and we are stoked with the audience response," Manan Mehta, VP – Marketing & Merchandising, Yash Raj Films said.

Take a look at the emoji here.