(Cover) - EN Fashion - Daisy Lowe was “ecstatic” to be asked to be the face of Biba because she has always loved the label.

The model will appear in the Autumn/Winter 10 campaigns for the remodelled label, and says the job is a dream come true. Biba is renowned for its iconic 60s style, a look Daisy has always been obsessed with.

“It was a huge honour to be asked, I've been a fan of the brand since I was very young,” she told vogue.co.uk. “When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.”

Biba’s new range of clothing, accessories and jewellery will hit British department store House of Fraser next month. Daisy impressed because she is such a genuine fan of the label, even having some vintage pieces in her own closet.

“Daisy Lowe embodies new Biba - she is confident, fashionable and glamorous with a very distinctive look that we feel perfectly complements new Biba,” said House of Fraser's executive director of womenswear and accessories Stephanie Chen. (C) Cover Media