Flying Machine, the denim brand announced the signing of Arjun Kapoor as its new brand ambassador.

Sharing his excitement Arjun said, "I've always believed style is a way to say who you are without having to speak. It's reflected across all the choices I've made be it films, events or otherwise. Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I'm super-excited to be taking over as their new brand ambassador and with their trippy new campaign, I'm hoping we are able to really define 'The New Cool'. Here's looking at an exciting new ride." 

A print and television campaign featuring Arjun showcasing the new Spring Summer'14 collection will be launched soon.