Kris Jenner is apparently advising her daughter Kim Kardashian to stay out of the media spotlight as much as possible.

The 56-year-old matriarch of the Kardashian family reportedly wants her daughter to lay low until the scandal surrounding her 72 day marriage to Kris Humphries dies down.

Kris, who is also Kim's manager, has limited the reality star's public appearances since her return from a promotional tour in Australia which she went on in the days following her Halloween divorce filing.

She was seen at Rob's appearance on Dancing With The Stars this week and has got back onto her Twitter page, but she is not doing many interviews and publicity shoots like she normally does.

"They did not anticipate the extreme backlash and the damage it would cause to the K-brand as a whole," a source told RadarOnline. "The whole empire has been affected by this dumb marriage and Kris Jenner is all about getting paid."

"Kim and her sisters are the puppets. Kris is the puppeteer. Kris wants to make sure that the ratings are huge for their show and she knows that if Kim stays under the radar until that airs again they'll get the maximum publicity out of her situation."

The new season of Kourtney & Kim Take New York airs later this month which will highlight a lot of the issues that went on in Kim's marriage to Kris before they split.

It is reported that Kris "belittled" Kim in front of people during their short lived marriage.

"He'd call her stupid. It was truly sickening," a source told Us Weekly. "He tried to control Kim by bringing her down He would say truly terrible things. One time, he said she had no talent and her fame wouldn't last."

Kris also allegedly made fun of Kim's famous behind, calling her "fat a*s."