Today, Dhanush will deliver a special lecture at the Indian Institute of Management-Ahmedabad (IIM-A), one of the premier business schools in the country, on the art of viral marketing. No prizes for guessing that the honour is thanks to 'Why this kolaveri di...'

'Gearing up to make my speech at IIM institute ahmedabad tomorrow. I don't know good english. but who cares, I’m an Indian. Not english,' a confident Dhanush wrote on his microblogging page, in his typical style.

Dhanush along with young music composer will address a class of about 130 students of Contemporary Film Industry (CFI) course at IIM-A. The lecture will focus on the success story of Kolaveri di..., perception and insights by Dhanush and Anirudh, viral marketing and social media.

Released on 16th November on a video sharing website, 'Why this kolaveri di...' caught the imagination of everyone and it became the most shared song on the net. The impact it created all over the world even made the Prime Minister's Office to invite Dhanush for a dinner.