Known for comedy roles and good music direction, Sadhu Kokila directed the Kannada film '90'. He is worried if female audiences will go to see a film titled '90' ? Distributors too, share the opinion of Sadhu Kokila. According to him, the film '90' does not favor the consumption of liquor. It propagates that consuming liquor is the end of life. There are at least 40 character artists in the cast and the movie is made with dollops of comedy. All the scenes of this film are picked from happenings in front of wine shops, says Sadhu Kokila. There are many case studies on the ill-effects of liquor and this is what womenfolk should recognize and come to watch the film, urges Kokila.