(Cover) - EN Star Style - Nelly enjoys being a brand because it gives him power.

The American hip hop artist claims that since he shot to fame following the success of songs such as Country Grammar, Hot in Herre and Dilemma, he has become a force to be reckoned with.

But instead of shunning the attention into his life, Nelly has harnessed it to create a long line of endless possibilities for himself.

Now I have so many things I can touch because Im a brand now. A brand has unlimited opportunities, he said.

The 36-year-old has also revealed that he has several projects underway, such as a fitness DVD called Celebrity Sweat and a new album due out called 5.0.

Nelly needs to be kept constantly busy, or he becomes frustrated and feels miserable.

Ive always been a hustler. Good or bad, its still a hustle. Ive always tried to keep things going, he told Hip Hop weekly magazine. I was always doing somethin- thats who I am. (C) Cover Media