The Telugu version of 'Kochadaiyaan', titled 'Vikram Simha' has been the buzz of the town. The movie starring Rajinikanth, will release only in the month of December, but promoting the movie is what the makers are gearing up for.

It is heard that, the producers have tied up with the mobile company, Karbon Mobile to promote and advertise their movie. The company will launch special mobile phones embedded with the film's footage.

Over 5 lakh pieces launched by the company, it will have the movie's behind the scenes footage, trailers, wallpapers and songs, and Rajinikanth's popular film dialogues too.

This unique initiative will be one of a kind that is ever taken place in the South industry.

Being made in 3D, the movie is directed by the superstar's young daughter Soundarya R. Ashwin. The story, screenplay and dialogues are provided by K. S. Ravikumar while the music is composed by A. R. Rahman.