(Cover) - EN Star Style - Rihanna has been named the face of Emporio Armani Underwear and Armani jeans.

The global superstar, who will take Megan Fox's place in the prestigious ads, was yesterday announced by Giorgio Armani as "the new global testimonial for Emporio Armani Underwear and Armani Jeans from Autumn/Winter 2011-12".

The Grammy Award-winning star, who is famed for her stunning looks and enviable curves, was spotted in Milan in May meeting with Roberta Armani, reportedly finalising the details of her upcoming campaign.

Rihanna, who follows in the footsteps of Victoria and David Beckham by becoming the face of the ads, has previously appeared in a campaign for Gucci in 2008 and has also been a celebrity spokesperson for CoverGirl cosmetics since 2007.

Megan will continue on in the Giorgio Armani Beauty campaigns.

Rihanna's new advertisements were shot on location in New York by Steven Klein.

The campaign will launch in September worldwide. (C) Cover Media