Quite recently it was reported that the theater rights of Ajith Kumar's  Billa 2 has been acquired by Aascar Films and the audio rights to Sony Music.

It seems like Sony has unique plans for the music release of Billa 2. With fans eagerly waiting for a sneak peek into the songs, Sony Music is presenting a glimpse of the four songs beginning Wednesday for the music fans across social / viral platforms and radio. This innovation will culminate into the audio launch on May 1. 

In a statement to the media, Ashok Parwani, Head, Sony Music South, says, 'Billa was extremely successful and people are now eagerly waiting for Billa 2. By showcasing a new song each day, we’re giving the fans something to look forward to every single day. We’re tapping on Ajith’s popularity and we’re confident that everyone will truly appreciate the idea of this visual treat.'

By featuring a new song every day, Sony Music breaks away from the norm of featuring one song per week.