After stars like Katrina Kaif, Imran Khan and Parineeti Chopra promote our favourite drinks across the globe, Shah Rukh Khan is all set to do the same.

Indeed, the superstar of Bollywood has signed an agreement with Parle Agro, where he is the new brand ambassador for its popular mango drink, 'Frooti'.

Apparently, this will be a huge campaign with SRK who is expected to be paid 40 crores for the same. Since SRK has a great mass appeal, the expectations are very high.

In regards to the same Nadia Chauhan, Joint Managing Director and Chief Marketing Officer said, "We will focus on making the appetite value of India's most popular mango beverage come alive. For the past 27 years, Frooti has been synonymous with its 'Fresh 'n' Juicy' jingle. Now, by bringing on a brand ambassador as huge and popular as Shah Rukh Khan, we aim to reach a wider cross-section of consumers."

In competion with the other Bollywood actors, let's see if SRK can take the drink to a new height.